Our Approach
Wireframing
What we explore before pixels matter.
Wireframes are an argument, not a sketch
Placeholder copy. We treat wireframes as a way to argue about hierarchy — what the page is for — before colour, type, or imagery get a vote.
What you'll see
Placeholder copy on fidelity: low-fi greybox flows for the first pass, then mid-fi with real copy.
What we explore
Placeholder copy on what we test in wireframes: scroll order, fold thresholds, mobile rhythm, CTA density.
How feedback works
Placeholder copy on what kinds of feedback are useful at this stage (and what to save for design).