Our Approach
Copy & messaging inputs
What we need from you to write a site that sounds like the business.
The brief beats the writer
Placeholder copy. We can write tight copy — but only if we have a tight brief. This page lists the inputs we ask for at the start of a project.
Inputs we ask for
Placeholder copy:
- One-line positioning ("we do X for Y, so that Z").
- Three customer quotes — the exact words customers use.
- A list of competitors and what makes you not them.
- A handful of "no never" words you've banned in past briefs.
Tone notes
Placeholder copy on how we calibrate tone — confident vs. quiet, technical vs. plain.