Our Approach
Imagery
How we choose, license, and direct the images on a site.
Why imagery is a load-bearing decision
Placeholder copy. Photos and illustrations carry more brand weight than most type choices. We treat them as a system, not a decoration.
What we look for
Placeholder copy: editorial framing, restrained colour, intentional negative space.
What we avoid
Placeholder copy: generic stock, AI-genned faces, decorative imagery that doesn't earn its place.
Sourcing
Placeholder copy on licensed libraries, custom shoots, and when each is worth it.